Photo by Clark Young on Unsplash
You can’t get far in life without a plan. Well, maybe you can, but I’ve never had much luck without it. When I try to pants my life, things tend to get missed along the way. Over the past five years, I’ve become more of a planner, plotting out points I want to hit in order to reach my goals.
After a few months of thought, I’ve created a series of goals for both the writing and publishing side of things and now I want to share these plans with you. The idea is: 1) as a reader of mine, you can have a clear view of what to look forward to in the future (yay!), 2) if you’re an emerging writer, you might be able to draw a bit of inspiration from my goals and learn from my mistakes to inform your own career.
Writing Goals
The following all center around projects I plan to begin and finish within the next two years. Let’s dive in.
1. Output – Write a book per year
First a soft goal. Many writers I follow have mentioned this magic number for building a career out of publishing, both trad and indie (read traditional publishing and self publishing). Most recently, Brandon Sanderson mentioned this goal in his Fantasy/Sci-fi college course which I highly recommend both for readers and writers.
This is a goal I think I can hit, as my writing output has increased dramatically since the first stage of my writing career. This might not be readily apparent to you, my reader, but give it a year and you’ll start to see the fruits of my labors as the books start hitting shelves with a regular cadence.
2. Complete Grim Curio by November
I plan on finishing a complete draft of Grim Curio soon. I wrote 35,000 words in 4 months, and that included a massive rewrite that halted progress for a full month and a half. Given my current output, I think November is a tight but realistic goal to hit, and I’ll keep you posted on this as we get closer.
Once the draft is done, I’ll do a full revision to make sure it’s as good as it can be on my own, and then I’ll send it out to beta readers (which will hopefully include you 😍). While Grim Curio is being shredded to pieces by you lot, I’ll start looking for the right literary agent while drafting my next project. Which leads us too…
3. Write The Gin Thief: Episode 2 by February 2018
The Gin Thief was the follow up to Discovering Aberration an episodic series of novellas I pitched via Kickstarter a couple years ago. It got funded to the tune of $500. Shortly after I published the first episode. A few weeks later stuff happened in my life, and as a result I stopped writing for two years.
The Gin Thief was the main casualty of this upheaval… apart from losing my entire marketing funnel and all the good will I’d built up with my reader base. Sorry about that. I’m working hard on fixing it as best I can.
For a long time, The Gin Thief has had this emotional brick attached to it that really weighed down my efforts to pick it up again, but I’ve finally worked past that. Now I’m ready to jump back in. I’ll write Episode 2 by end of February, and hopefully publish before summer of the same year.
From there, I plan on immediately finishing the series and publishing episodes regularly.
4. Write Discovering Aberration 2 by mid 2019
This goal is a year or two in the future, and things might change by then. Maybe Grim Curio takes off, and I have a larger Science Fiction fan base than a Steampunk one. In that case I’ll likely jump on another sci-fi work before revisiting DA2. So, while this goal may pivot at some point, the current plan is to follow up TGT with DA2.
After this, we’ll have to see. I have another story I’ve been thinking about writing which I think is technically categorized as Dream Punk (so many punk genres), but 2019 is a ways off, so other ideas might surface.
Publishing Career Goals
This section is for all the things I need to do that relate to my writing career, but aren’t directly writing novels. Mostly it involves communicating with my readers, and building an active reader base to launch future books to. In the end, you guys are what make what I enjoy doing possible.
1. Write a formal letter of apology to The Gin Thief kick started backers
Wow, it’s hard to publicly mess up and recover. Nobody has been after me about TGT stalling, no one is breaking down the door or anything, but I still feel terrible about the debacle. When I set out to launch TGT kickstarter campaign, I didn’t foresee the upheaval my life was about to go through, nor did I imagine that anything would stop me from writing.
Anyway, I’ve put this off long enough. It’s time to repair the damage. My next step before I do anything else is to write a letter of apology, update my backers on my plan, and then deliver. TGT will be completed, and I think I’ll be able to write a better series now than I could have before. Fingers crossed my backers take it well.
2. Rebuild my marketing funnel before Summer 2017
I used to be really good about building my mailing list which in turn did a great job of spreading the word of new releases and book promotional events. I had specific methods for readers to sign up for my mailing list from by website, blog, social networks, live events and book back matter. This was my funnel, and in the past couple years it’s fallen apart.
So it’s time to rebuild. In the coming months I’m going to:
- Rebuild the website so its more than just a blog. On it I’ll include easy to discover links to my mailing list and a page dedicated to my books. It’ll look great, and be focused.
- Update the back matter in all of my currently published ebooks.
- Refocus my social media efforts to connect with readers and direct them to my site or mailing list.
Basically I’m going to take my online presences and revamp it one thing at a time.
2. Get back into the convention game
Back when I was at my most active, I would rent booths at three or four conventions a year, meet people, sell books, and build my mailing list. It was awesome, and I’d gotten pretty good at it. My goal is to get back into conventions in the Pacific NW (USA and maybe Canada) Summer of 2017.
Summer 2017 will be when I really start focusing on spreading the word, and a lot of that work will be around conventions. I need to have The Gin Thief: Episode 2 published before I do another convention for a few reasons:
- I won’t do another convention with just one novel to sell. I’ve done plenty of those, and they went fine, but for my next conventions I want at least three novels, plus some swag.
- I don’t feel right about pushing TGT1 until TGT2 is finally released. It’s been too long between episodes, and I don’t want people to feel swindled.
- Finally, more books to sell just equals better convention for lots of reasons. If someone doesn’t like the sound of one book, I can pitch the other. Also, there’s the chance that someone buy’s all three. When they do that, it’s easier to break even on the costs of renting a booth, getting a hotel, and traveling. Breaking even (and spreading the word) is my goal, making a profit is just icing.
3. Explore Traditional Publishing
I’ve done the indie thing a few times now, and I’m pleased with what I’ve done. I still plan to continue indie publishing TGT and possibly DA2. But I also want to see what the grass is like on the other side of the fence. That’s why I’m not planning on publishing Grim Curio myself.
There’s a few reasons for this. The idea of being a hybrid suites me. I’ll enjoy having other people take on some of the work, and I’d like to see my books have the opportunity to be more widely distributed. I also think that once this happens, my indie books and my traditional ones will build on each other, possibly cross pollinating two different groups of readers. Lots of eggs in lots of baskets feels like the way to go for me.
Conclusion
So that’s my plan in a nutshell. Stick with me through this crazy publishing journey and you’ll see all these things come to fruition. I’ve got a lot of work ahead of me, but that’s ok. In the end, I’ll have more books published, more readers reading them, and more fun as I streamline my approach. I hope you stick around for the long term. If you see me falter, feel free to point it out either here on my blog, or on any of my social networks.
Until next time, keep on keeping on.