My life has changed since I read Show Your Work by Austin Kleon: blog and twitter worth following. I think this is the best praise I can give a book. Not in an insubstantial way, but in the day-to-day. I spend my time differently.
Somehow this book got me excited to share my work. I’ve hated marketing for a long, long time. Funny considering I was an internet marketer for two years. Worst job ever. However, Show You Work altered my perspective. It taught me how to share my work, and for once I’m actually enjoying it.
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Show Your Work is a quick read brimming with quality ideas that are simple to execute. Austin Kleon argues that one of the best ways of “getting discovered” and building an audience is to share behind the scenes information in a way that is interesting or helpful for others. On page 2, he says:
I think there’s an easy way of putting your work out there and making it discoverable while you’re focused on getting really good at what you do.
Sections like “Be An Amateur”, which focuses on embracing and celebrating your amateur status, are inspiring. Or “Become a Documentarian of What You Do”, which encourages you to open your creative process up to the world.
There are sections touching on the practical side too, like the facts that you should be sharing something daily. And common sense advice like build a mailing lists (if you’re an artist who isn’t do this, now is the time to start). None of the technical aspects presented anything new, but they pieces of time-honored advice and definitely worth mentioning.
He never dives deep into the technical. Rather, he tells you what you need to do, presents his case for each point, and leaves the rest up to you. In this way, Show Your Work is an overview. It focuses on your mindset, your platform, and daily actions you should focus on, but leaves the specifics on execution, platforms, social media, etc. up to you.
I liked this. It’s not a bible, but it doesn’t need to be. Even I, a slow reader, finished Share Your Work and got inspired to boot. Time will tell if the changes I’ve made will have any lasting effects on my platform. But I’ve started to document my creative process much more than ever before. I’ve started scheduling social media posts with trickles of information and tidbits about what I’m doing. I’ve become more deliberate about what I’m writing about on this blog. And lastly, this book inspired me to start drawing again. For good or bad, who knows, but drawing has become a daily part of my life now and I don’t plan on giving it up.
If you’re a creative looking for an audience, or needing a kick in the pants when it comes to sharing your process with the world, then I highly recommend this little book.