A Night in Ruin, a supernatural thriller by S.C. Barrus, who happens to be me, will be released by Q1 of 2020.
About the book
There are strange and otherworldly creatures struggling for survival in our world. This one haunts and devours eyes.
In the middle of the night, in a mansion on the city outskirts, a wealthy recluse wakes with a ghostly worm-like creature haunting his eye. It seems to have come from a recently unearthed collection of ancient books bound in human skin.
Willem is an unhinged detective of the supernatural. Dr. Florence is a brilliant physician with a secret addiction. With the help of a little blackmail, the unlikely pair investigate this disturbing phenomena. But the creature isn’t what it first appeared and if it’s not destroyed tonight it will spread like a pestilence.
Formerly titled The Peculiar Case of the Luminous Eye, it’s still a bit too early to nail down an exact release date for A Night in Ruin. But the gears are in motion and you can expect A Night in Ruin to be released by the end of Q1.
I’m documenting the entire publishing process here on this blog. Check back often for deep dives every step of the way. Next week I’ll share an in-depth post on how I researched, brainstormed, and landed on the new title.
A Night in Ruin has sneaked into my release schedule but there are more books in the works. Grim Curiois still deep in the editing phase, and the long-awaited The Gin Thief: Episode 2 will have its day in the sun in the coming months. Things are heating up! I can’t wait to start getting these projects into your hands.
How much insight do readers have into an authors mind? Not much I imagine. I wonder what readers picture when they consider what editing a novel feels like. From what I hear, it goes a little something like so:
A common conception of editing
The writer drafts in fits and flurries until one day those final words strike the page and the work is done. The final sentence written thoughtful and poignant. They print out a stack of paper and hand it off to an editor who attacks the page with red ink until it’s awash of circles and strikethroughs. The manuscript is returned, the writer fixes each mistake then hands it off to publishers.
For me, it’s rarely this simplistic. It’s a disparate and multifaceted process not easy to picture in a scene. My editing state of might is a stormy place fraught with internal struggles and achievements, sometimes thrilling, sometimes horribly boring, sometimes frustrating to no end, yet often rewarding as line by line the work is massaged into close to what it needs to be.
In the trenches
Editing is freeing, daunting, difficult, and when a piece finally feels like it’s coming together, it’s even gleeful. As I edit my current work, a science fiction novel with the working title Grim Curio, I find myself acting as my own therapist as I continually push forward. It’s a dark, supernatural, multi-dimensional, post-apocalyptic story of the last city on a dying earth and how it’s residence deal with the existential crises of being left behind when the rest of humanity escaped to another planet.
I’ve been actively editing Grim Curio for six months. When I look at the early chapters, it’s finally doing the difficult things. The tone feels right. The writing style has the rhythm I want, terse at times and sometimes flowy, sometimes both. It feels punchy in moments as if chewing on the world’s grit. It’s provocative, doesn’t shy away from anything, but balances that with lingering moments of humanity and introspection. There are layers to this shit, man. And in those edited chapters, I feel like its all come together.
To me, that’s glee. I’m hyped on my own cool-aid. But there’s still a long way to go. When you’re writing your heart out, these things take a hellova long time. And I see the mountain of text ahead of me and I keep asking myself, how am I going to get the rest where it needs to be?
The daunting task
That’s daunting as hell, seeing hundreds of pages left to fix up, expand, contract, and otherwise make good. But I have plans, testing strategies. I’m returning to old standby methods when words get dicey and I need to make it right. Part of me is always stressed that I’m taking too much time. Pacing through a single chapter over and over just getting everything flowing can take weeks, can become monotony.
But every pass, I get to ask myself more questions as the work get’s closer too intent. What am I trying to say? What is that character thinking? Who wants what right now? How are they trying to get it? Did this really come from my messed up mind? Sometimes things get darker than even I’m comfortable with, but that’s ok because that’s the story I’m trying to tell.
My wierd existential angst
Then there’s this other weird layer of thought on top of all this, something I try not to think about often, but it comes up. It’s selfish and it’s dark. The most stressful thing about editing is time. It takes a lot of time. And somewhere in the back of my mind, I wonder, what if the world doesn’t have enough time for me to publish my book? What if we’re on a downward trajectory, whether that’s environmental or political, that escalates to the point where another published book doesn’t matter anymore. It’s the most selfish way to think about our current situation. What if we break down as a society and I took too long to get the book to market? Everything I worked for disappears.
Meh. Hopefully, that doesn’t happen. I’ll keep planting trees in my yard, try to make choices that positively affect the world, and keep on editing cause that’s just what I do.
All wrapped up into a singular process
That’s what goes through my mind while editing. The joys and difficulties and angst. You know what? You have to enjoy the process because in the end, all you’re left with is a bunch of words on some pages that hopefully some people will read and turn into something more. But all you can control is the process, so you enjoy the hard times, turn the stress into a game, and hopefully create something you can be proud of. Soon this process will end and I’ll start over again with another book. It’ll be worth it no matter what because the process is worth it.
As I’m neck deep in the editing process of Grim Curio, I continually find myself against the problem of knowing when a chapter is “complete”. It’s a weird thing because it’s entirely possible to edit too much. I know cause I’ve done it.
For me, when a chapter is nearing completion I can read through it without being interrupted by external thoughts. I like to feel completely immersed. So if I find a clunky phrase, it’s gotta be unclunked. If I wonder about a logic gap, that gap’s gotta be filled. And if any scene or emotion doesn’t strike me as true, it’s gotta be truified.
The only way I can know this is done is by reading through my chapters over and over again, and that takes time. A lot of time. So my process is slow, likely imperfect, but when I get a chapter feeling right, I know it. That’s when I’m able to move on. It’s a feeling.
Now I need to work on getting to that point faster.
Lately, I’ve been listening to The Creative Thinkers Toolkit by Prof Gerard Puccio. It’s a great course which is making me think about creativity in new ways.
One point I found particularly interesting was shared during the lecture Combining Opposites—Diverge, Then Converge.
Puccio calls out two different mindsets that lead to heightened creative thinking: divergent and convergent thinking. Here are the horribly simplified explanations of these ideas. Divergent thinking is basically the process of brainstorming without limiting yourself. Convergent thinking is the filtering process used to take ideas and pick the best ones.
What impacted me while listening was, these two thought processes are necessary for peak creative thinking but when used incorrectly they can actually stifle your creativity. If you filter out bad ideas while brainstorming, you are actively limiting your imagination.
So what’s the best way to generate highly creative ideas? Do what Hemmingway did. Whenever Hemmingway came up with a book title, he would list out hundreds of title ideas. He would then go through them and strike them off the list one by one until one or none were left. He may do this several times until he found the perfect title. He also did this with the last lines of his novels.
So it looks like quantity leads to quality. The more idea’s you generate, the more creative you’re forced to become, and the more you have to push yourself beyond your comfort zone. Do this often enough, and creative thought becomes more natural. Not only are you generating a better final idea, but you’re also getting better at generating ideas at all because of this listing process.
It’s been a while since I stepped away from all things blog and social media related. December 2018 came around and I felt like I needed to avert my gaze from the internet for a time. But I’ve remained busy, so today I’ll take a moment to share with you what’s been going on.
Grim Curio is my current major work in progress, a novel about the refugees in the last city on left earth after three calamities ravaged the planet. Last year I sent it out to 15 beta readers, received excellent feedback, then set the novel aside for a while to get some perspective.
In that off time, I wrote Peculiar Case, but when that work finished, I returned to edit Grim Curio and have been hard at work ever since. The edits are going slow but well. After editing and reading the first quarter of the novel several times, I feel like it’s almost in a finished state.
So that leaves three quarters of the novel left to go. Here’s the kind of changes I’m making:
More explicit communication of themes
I’m being more explicit about my themes. There are lots of themes that touch on the current state of the world, but turn them on their head. I didn’t shy away from controversial topics in the earlier drafts, but now I’m making everything explicit.
Readers of the latest edits have really responded to this, and it seems the direct nature of the themes makes them take a second to think not only about the state of the world of Grim Curio but about the state of the real world as well, which is what I want. It’s entertaining but hopefully will shift something in your brain if I do my job right.
Seamless transition between narration and character thought
One goal of mine was to make the reader feel like they intimately understand the main characters. I want you to feel like you’re in their heads, but I also hate italics as thought markers in other novels, and I feel like jumping from narration to internal thought is jarring in most novels.
So I came up with a stylistic solution that I’ve never seen done before and I’m really proud of. In the current edit, I’m spreading this style of internal thought through seamless narration shifts throughout. It takes a lot of thought to make it work but it’ll be worth it in the end.
Adding scenes where there seems to be a gap in the story or logic
This is an obvious one, but occasionally the jump from one scene to the next is jarring. In the previous draft, the reader would need to piece together what might have happened to get from one scene to the next. This issue wasn’t prevalent throughout but there were definitely a few times where it pops up.
In most cases, a paragraph or two seems to solve the issue, but in one major case I’m adding an entire new chapter. As you might imagine, this is the most time consuming part of the edit as new scenes take several pass throughs and edits themselves in order to be brought up to snuff with the rest of the novel.
Removing some experimental narration
In the earlier drafts, I had many cases where I was trying something new. I wanted to create an atmosphere where the narrator could occasionally address the characters as if a character itself. While I enjoyed it, it was clear my readers we very split on these bits.
It was an experiment after all and it looks as if the experiment failed. So I’m rewriting these scenes to follow a more traditional style of narration. Perhaps another day in another novel I’ll be able to perfect this, but for now I’m cutting my losses and moving on without this element to the novel.
So that’s what’s been going on with Grim Curio. But there’s another novel I have up in the air, and I’ve been getting a lot of questions about it, so let’s take a sec to talk about Peculiar Case.
The Peculiar Case of the Luminous Eye
I had planned on documenting the publication process of this one and I dropped the ball when I stepped away from the internet. So here’s what’s happening with that.
Last year I published Peculiar Case on Patreon before I sending it out to publications. I learned something through that process. Apparently, publications consider having something published on Patreon as “previously published” and most won’t accept it at that point.
Currently, it’s still readable to patrons on my Patreon page. For now, I’ve stopped sending it out to magazines. I have two options with it, self publish or keep it in my back pocket until after Grim Curio is published so I have a nice follow-up novel. I’m leaning towards the latter.
So Peculiar Case is out there for you to read if you want to be a patron, but for publishing purposes, I’m holding off for the time being while I strategize my publishing career. It’s a bummer, but I think to wait, in the long run, will work out to my benefit.
Hello dear reader. It’s been a while. I’ve been away from the internet for most of the holidays. It wasn’t exactly planned, but it wasn’t terrible either. Hope you had a great holiday season, happy new year, and and a general good go at things.
As for me, I have news about my recent novelette The Peculiar Case of the Luminous Eye. I finished writing it early December and shared with beta readers and Patrons, but now I’m taking the next step and reaching out to publications!
I just submitted Peculiar Case to Asimov Magazine and I’m hopeful it’ll find a home in one of their upcoming issues. You never know how these things will go, but I’m feeling great about this story. Publishing it in a reputable place will help me achieve one of my many goals of 2019.
Specifically, I want to expand my fan base and make my next novel, Grim Curio, a best seller. I’m hoping Peculiar Case is able to take me a step closer to both those goal.
Seth Godin said something along the lines of, “Don’t go looking for agents, write something so compelling that they come looking for you.” That’s my mentality right now. There very well may come a time where I actively search for agents, but till then, I hope to publish Peculiar Case somewhere where it will be noticed and unable to be ignored.
So that’s what I’ve been working on the past month. Cross your fingers for me. And if you’ve read any good books lately, be sure to let me know in the comments.
I recently finished the best beta reading experience of my career. It ran smoothly, my beta readers were thorough, turn around was quick, and on the whole results were as good as I could ever hope.
So today I’m paying it forward by sharing my approach to running a beta read so that you can have as positive an experience as I did.
What is a beta read?
For the uninitiated, a beta read is the process where a writer shares their manuscript with a reader or a group of readers who then provide feedback. This process comes before professional editing, or if you’re a self-publisher and on a budget, sometimes substitutes for professional editing entirely.
How many beta readers do I need?
Before you begin, you’ll need to gather a group of beta readers. You’retarget should be around 7 to 15 beta readers.
Since beta readers are rarely professional editors, they’ll often pick a theme such as grammar, character, or simply their enjoyment level and comment on that throughout. So it’s best to have a group of beta readers, and the more you have, the broader and more valuable your feedback will be.
Add to this that several beta readers who sign up to read for you likely won’t even start reading. They may have overbooked themselves or life otherwise got in the way, so you’ll want a cushion for those who inevitably don’t make it through.
Having a large group of beta readers ensures that enough will finish to offer comprehensive feedback. 7 to 15 seems to be the sweet spot, but I wouldn’t gather more than that because it can quickly become a logistical nightmare.
How do I find beta readers?
There are several tactics to gather a killer group of beta readers. It starts with an easy to use sign up form, incentives, and a pitch delivered to the right groups.
Create a beta reader reward
Start by figuring out what you can offer your beta readers in return for their help. They’re basically working for free, so it always helps to sweeten the deal. I’ve given away free books, stickers, bookmarks, and hand-made postcards.
Whatever you choose give away, make sure it’s something you’d like to receive and doesn’t break the bank. We’re not trying to get one time beta readers, we’re trying to build a dedicated group of long term fans.
Build a form using Google Docs
Now that you have your reward figured out, you’ll need an easy way for beta readers to sign up, and for you to keep track of them. Google Docs is perfect for this because it’s free, and sign-ups export to a spreadsheet.
Create a form using google docs and ask for all the info you’ll need. You’ll want to ask for names, emails, and addresses (so you can send them their rewards).
I always throw in a few questions to filter out beta readers I don’t want. For example, if my book is horror, I ask how much they enjoy horror and for them to list their favorite horro novels. If they don’t enjoy it, then their feedback likely wont be very good, so I don’t invite them along.
You’ll want to attract people who will be your target audience, so take some time to write a short blurb. This hook should attract readers to your story. You’ll also want to explain the process and time frames of your beta read.
You’ll use this pitch everywhere you reach to people, including on your signup form, so make sure it’s as clean as you can make it.
Invite readers to sign up
The internet is surprisingly full of people who want to help writers publish. You just need to know where to find them. When you reach out, use your pitch which should contain several links to your sign up form.
Here’s how I look for beta readers, in the order I search. I will work my way down this list until I’ve gathered enough readers to do a proper job.
Previous Beta Readers – If you’ve ever held a beta read before, then start by reaching out to those who already helped you. If you treated them right, they’ll often jump on the opportunity to beta read again.
Newsletter & Blog – If you have a newsletter, mailing list, or blog, send out a message asking for beta readers. Fans will often enthusiastically support you by beta reading.
Social media – Be sure to reach out to your social media following. If you’re on twitter, let the #writerscommunity know about it. There’s also a beta reading community on Reddit. If your piece is short, you can try /r/DestructiveReaders, which is great for short stories or single chapters but will also have a thread where you can ask about beta readers. I’ve also reached out to /r/scifiwriting and other subreddits. There are hundreds of other places to look, don’t be afraid to dig around.
Friends, family, and co-workers – If all those other options fail you, there’s always the old standby of people you know irl. Don’t be afraid to ask them, but also don’t be hurt if they’re the flakiest.
As you can see, there is a world of people out there waiting to become your beta readers. All you need to do is come up with a good pitch, and send them to your signup form.
How do I run a beta read?
Once you’ve gathered your team of beta readers, you’ll want to start the process right away. The longer you wait, the more likely people will drop off early.
The three things I find most important when it comes to running a beta read are communication, incentives, and tracking readers progress. The only tools you need to cover all of this is email and Google Docs.
Why Google Docs?
One of the most difficult challenges is in running a beta read is delivering and receiving your manuscript. Some readers use Word, others Scrivener, others Open Office, but all can use Google Docs for free. So there’s a very low barrier.
When you send files such as Word, etc, you’ll find yourself waiting for periods of time for the comments to come back. Then when they do arrive, you’ll either need to compile all the documents together, or go through each one by one. All of this is a headache and can sometimes be demotivating.
I’ve since stopped providing Word and Open Office docs to each reader and instead only provide a single Google Doc which all readers share. This way, all feedback is in the same document, beta readers can see and respond to each other’s feedback, and you know exactly how far through the document each reader is at a glace.
After you have your Google Doc ready for beta readers to comment on, you’ll want to be a communication guru. Write regular updates informing your beta readers of what’s going on in the process.
This regular communication is necessary to help motivate readers to come back to your story after a few days away. Remember that they have lives, and sometimes your writing isn’t the most important thing they’re dealing with, so gentle reminders go a long way.
But even more effective that this are small incentives, in our case, badges.
The best way to motivate people is to gamify the beta reading process by offering achievement badges. This is just like when you win a badge in a video game. Here’s an example of my bages in action.
You’ll be amazed how well these badges work. All you need to do is come up with a list of achievements beta readers can unlock that you can easily track. Let them know about the badges and give them a timeframe.
When I announced my badges, beta readers immediately started reading and commenting on my story. Afterward, several let me know how it made the process more fun for them.
One of the problems with sending out a giant word doc is you’re in the dark for the whole process. It sucks to sit and wait blindly without knowing if people are even reading.
With the Google Docs, this isn’t an issue at all. And with the Google Form, you can add more ways of manually tracking how far through the process each beta reader is. This helps with sending rewards, keeping track of who’s lagging behind, etc. Good tracking keeps things running smoothly.
When the beta reading process is over, don’t leave your beta readers in the dark. Be sure to follow up with thank you gifts, and reach out to them periodically to let them know the status of your story now that they are done with it.
Chances are, your beta readers are pretty invested in your work at this point, and they’ll appreciate knowing everything that’s happening.
So that’s my process reduced to a single blog post. If you want more detailed info, I have great news! I’m writing a book on beta reading called Running a Perfect Beta Read: The Indie Author’s Guide to Harnessing Incentives, Technology, and Communication for an Out of This World Beta Reading Experience.Sign up for my Perfect Beta Read newsletter to be notified when it’s released.
Early Access is here, and it’s on Patreon now! For the past year, I’ve been working on a way to deliver Early Access stories to you so you can read and support my work before it’s published. Today is the day where it all comes together.
Starting with my brand new novella The Peculiar Case of the Luminous Eye, you can read my upcoming works before anyone else. In fact, the entirety of Peculiar Case is available in early access right now. Read it today!
The Peculiar Case of the Luminous Eye
A distraught client comes knocking in the dead of night seeking Willem, a detective specializing in supernatural anomalies. Her employer, a wealthy recluse with macabre sensibilities, suffers from an otherworldly disease—ghostly blue parasites live in his eye.
Willem set’s to work at what may become the most dangerous case of his career. With the help of Dr. Florence, a gifted surgeon and Willem’s infatuation, they seek to save their client’s life. But things are worse than they feared, and soon it is they who will need to be saved.
Early Access is a new feature I’ve put together on Patreon—it’s how you can read my upcoming works before they’re published. They’ve gone through several rounds of editing, including a developmental edit, beta read, and a round of high-tech machine-learning-fueled proofreading.
While Early Access works will have several free to read parts, to gain access to the entire story you’ll need to be a Patron, which you can become for only $1. Great news, that $1 will also earn you my complete library of ebooks! That’s 2 published novels, 3 short stories, and 1 Early Access novella. And if you stick around, there are 2 more novels planned for Early Access in 2019.
Lately, I’ve been contemplating my goals and the steps I need to take to accomplish them. I’ve been reading lots of books on psychology, success, and becoming a thriving artist. One thing I’ve learned is, if you don’t define your goals, put them out there, and define the steps that will lead you to success, then it likely won’t in the way you imagine happen.
So I’ve once again updated and redefined my goals, and now I’m putting them out into the universe to see what happens. My goals are lofty, but I know they’re achievable if I work deliberately.
In the coming year, I have one major goal and several sub-goals that will help me achieve it. Let’s start with the big one.
What I’m listening to while I write this post:
6,000 dedicated fans
When I say dedicated fans, I mean the people who eagerly await my next release and jump on the opportunity to buy my next book. That’s a high number and will be difficult to accomplish. But it’s also a deliberate number.
I’ve read that an artist with a following of 6,000 fans should generate enough income to survive off their art. While I likely wouldn’t quit my job at this point, it would set me up financially to invest in polishing my writing, marketing, and packaging far more than I can now.
Originally, I was thinking of setting my goal lower. 6,000 dedicated fans is a lot, after all. But I’m taking some of the advice from 10X Rule by James Clear which argues that you should set goals 10 time higher than your initial estimates.
I think that’s a smart plan, so I’m setting my primary goal for 2019 high and taking deliberate actions to accomplish it.
What follows are my sub-goals that will support my primary goal of 6,000 dedicated fans in order of priority.
Regular release schedule
The past two years I’ve been working hard on preparing for regular releases. I have several projects in the works that are starting to see the light of day in one form or another.
To keep this sustainable, I plan on alternating release from full-length novels to short stories or novellas then back again. The end game is to maintain a cadence of releasing something every six months or so.
This will take a lot of work, but I think with the alternating formats, it will be possible. In fact, I’m currently set up to release 3 books in 2019: The Peculiar Case of the Luminous Eye, Grim Curio, and The Gin Thief: Episode 2.
Build a robust creative team
Of course, publishing content is my top priority. You’re not a novelist unless you publish novels. But building a “creative team” is just as important. Art isn’t created in a vacuum, and I don’t intend to be a solitary author who rarely emerges from the shadows.
I want to create a thriving community of like-minded people. People who actively participate in the creation, production, and distribution of art. And before I sound too snobby, I’m really talking about everyday readers like you.
There are several ways you can participate. To be a part of my creative team, you first need to sign up and make it official. There’s really no commitment, just a desire to read, review, share, or finance my art and in return receive special access and cool rewards.
Fix back catalog issues
I have a few wrinkles I need to iron out in my back catalog. The two big one have to do with Discovering Aberration and The Gin Thief.
Discovering Aberration is held back by an awkward intro and editing issues. I attempted to fix them a few months ago but went overboard on my edits. So starting in about two weeks, I’m going to tackle this problem once and for all! It’s driving me nuts.
Next, I have The Gin Thief: Ep 1 that’s been waiting for a second episode for years. I’m not happy that this has taken so long, but I’ve talked about reasons in the past. Now I’m talking about solutions. It’s time to get a move on, and in the early months of 2019 Episode 2 will be written.
Part of my new release strategy is to release Early Access content regularly on Patreon. Patrons help me finance things like editing and cover design. In return, they get ebooks, Early Access content, and more.
The Peculiar Case of the Luminous Eye is the first work to hit Early Access. It’ll have a proper announcement in the next week or two. As long as I keep the quality of my Early Access works high, I think I’ll be able to attract fresh blood.
Most authors focus their marketing efforts online, and as a result, it’s easy to drown in the noise. Of course I’ll use the web as best I can to get the word out about my work, but I believe offline experiences are more important now than ever.
In 2019 I plan on offering offline experiences whereever I can. These may come in the form of mailers, printed and signed Early Release chapters, etc. I want to create cool things that you can touch and interact with.
My first instinct was to write 100 patrons. Attracting patrons is hard as hell. But I need to aim higher than that and work smarter at it. If 1,000 of you offer your patronage at any level in return for free books, Early Access content, and even surprise gifts, I’ll be able to afford extra polish on my releases.
Next year, I really want to schedule a Sci-Fi / Fantasy convention tour so I can meet you in person. Conventions are where I’ve always been the most successful at selling books and attracting fans, so this would be massive. I don’t know if I can finance this on my own, but with enough patron support, I will definitely be able to.
What’s the end goal?
6,000 dedicated fans is a tall order, but it’s just a step on the road to my lifetime goal. By the time I die, I want to be considered one of the best writers of my generation. I want to be known for pushing genre conventions, embracing literary elements, and having created more than one masterpieces. I want my fiction to affect the world.
That’s lofty, I know. But other people have done it before me. Why not I? It’s always been a dream of mine to labeled among the best storytellers. So every year, I need to take steps toward making that happen.
2018 was all about improving my writing. 2019 will be about spreading the word. And 2020? Who knows. All I know is the struggle will continue, and every year I’m getting one step closer.
The world is a messed up place right now. No two ways about it. I could list everything wrong with the world, but I think you already have a pretty good idea. So I’ve decided to pick an issue, and by the end of reading this, I hope you’ll join me and try to save the world.
What’s the worst that could happen?
People fret about politics a lot right now, and believe me, I see a lot of concerning stuff. Stuff that literally disgusts me. But what I’m talking about isn’t a political issue. It’s a world-wide issue. And it has its sights on us and our children.
I’m talking about climate change. Please divorce from your mind politics for a sec. I believe the implications of climate change are real, but even if it’s not a sure thing, I think I have a sane argument why everyone, no matter you’re political leaning, should do something. And that something doesn’t need to be difficult.
Why should you care?
Everyone agrees there is climate change occurring at this point. Even right-wing politicians admit there is change and it’s measurable. Their argument now is that there’s no way of knowing whether or not humans are causing it.
Let’s say we’re not the culprit. Is that enough reason to not attempt to save our planet? That’s like arguing against car insurance. I don’t think I’ll be at fault, but if I get in an accident, I want to be covered.
So, whether climate change is real, or whether it’s our fault, those aren’t the issues. The issue is, we’ve measured it, experts say it’s happening, we should take out an insurance policy just in case. We should take steps to save the planet, whether or not you’re certain it “needs” saving.
But how can I make any difference?
First, don’t depend on our government. They are inefficient in the best of times. The government won’t save us in time. They’re too short-sighted, too focused on their next election, too preoccupied by lobbyists, to beuracratic to make a difference when we need it. And we need to start now.
That means it’s up to us, the consumers of the world, to make daily choices that affect the planet in a positive way. A few of us alone will make a dent, but en mass? Friends, we can change the world. All we need to do is take small steps in their daily lives, buy products that support our need for a planet to survive, and companies will notice and adapt.
Trust me, they bow to the flux of the market. And who is the market if not us? Where your money goes, they will follow. That’s what speaks in this world, that’s what forces change. Cold hard cash. But you don’t have to make a donation. All you need to do is make a few small changes in your shopping habits.
Fight climate change in the grocery store.
There are many things we can do to help the planet, but if our efforts aren’t focused, they will dilute. We need to attack this problem one step at a time. So let’s start with one of the worst offenders. Let’s start by stopping our support of the largest emiter of greenhouse gasses in the world.
So if you care about our planet, if you want this to be a place your children can grow up in, then please cut back on the beef and dairy.
I hate the idea of it too. I love eating hamburgers and I enjoy milk in my coffee. It won’t be easy, but we need to make an impact where it will do the most good for the planet.
To begin, cut your beef and dairy consumption by half. If we can get a movement of pro-earth thinkers cutting back on beef, even cutting it out entirely, we’ll be taking a major step toward saving the planet.
Besides, you’ll probably lose a few pounds in the process. Save the world and look sexy doing it.
Please consider this. Tell your friends. It’s our home, our children’s home, that’s at stake. We need to take steps now.