Don’t get me wrong, Kickstarter is an amazing program which has fueled many a dream including one of mine. But if you’re planning a Kickstarter project and aren’t an alcoholic yet, get ready to become one.
1. Peaks and valleys
A kickstarter campaign is a roller coaster ride of emotion. Some days you’ll find yourself cheering as you rocket up 30% funding in one day. You’ll stop strangers and high-five their babies, sing at the top of your lungs while sitting in the public restroom, and otherwise hop around town in fits of manic glee. After all, 30% is a long way.
And then there are the other days. Days where nobodies backing. Day’s where you’re tearing your hair out with stress wondering what else you could possibly do to spread the word. You’ll watch your backer report clinging to your glowing monitor screaming “just one more hit!” On these days you feel like you’re sure to fail, that this was a dumb idea to begin with. But don’t worry, at the very least a kickstarter campaign only lasts 30 days.
2. What else can I do to spread the word?
So you’ve posted your daily update to Facebook, Twitter, Google+, LinkedIn and your blog. You’ve published 3 guest posts and 2 interviews. You’ve sent out your newsletter to all your followers. You’ve texted everyone in your phone book. And still no one has pledged today? What the hell else can I do to spread the word. Gahhhhh!!!!!
3. I’m not spamming. At least I don’t think I’m spamming. Oh God, I’m spamming!
Walking the line between informative updates and outright spam is like walking a tight rope over a vat of man-eating acid sharks who shoot lasers from their eyes. It’s good, even recommended that you share an update everyday, but finding something new to post about the same project day after day will have you grasping at straws within the first week. Just don’t spam. Don’t do it!
4. What? I’m halfway through and my best friend hasn’t backed yet!
It’s funny to find who will back you, who will ignore you, and who will become your fervent fanboy. Don’t expect everyone you know and love to back you in the first week. Or the first three weeks. In fact, expect them to wait until the final hours to pitch in, that way if they do back you early it’s an added bonus. You’ll know in the back of your mind that they are going to back you, they’ve even said so, but its the people you know who’ll procrastinate the longest.
5. I’ve written 30 guest posts and I have nothing else to say!
If you’re doing it right, you’ll avoid guest posts and go straight for interviews. But not every blogger out there is willing to take the time to draft you interview questions, so you’ll be forced to write your fair share of guest posts. After 5, 10, 20 or more of these, you’re brain turns to cottage cheese and writing 100 words feels worse that rubbing a cheese greater across your face.
Pop open another bottle of Jack Daniels, tip it back and start drinking. Actually there are a lot of things you can do to reduce the stress of running a Kickstarter.
What about you? Have you come across other ways Kickstarter nearly made you an alcoholic? Share in the comments below.
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